Quality matters – a lot.

By Dagmar
In Interesting stuff
Oct 21st, 2014

Here I would like to warn people from the common mistake they make when they seek cheaper alternatives of the unique product that has been offered to them.

I am promoting a new product as a food supplement with an exceptional composition and quality of the ingredients, heavily tested for purity and effect, unlike other products on the market. This is a premium product and as such it costs a little bit more than others. However, when you break it down to the daily cost it comes down to £2.50 which is an equivalent of a branded coffee you buy in the morning when going to work. Do you still find it that expensive when understanding what everything you can get in one portion of the product in comparison to one coffee? If we do not invest in our health by prevention, we will pay the cost in disease. I don’t know how you but I prefer to stay healthy.

Recently a customer of mine, lovely and honest young lady, sent me an e-mail that she did purchase the product and she was happy with it, that it was amazing. However, in another e-mail few weeks later she wrote that she is now using another product, which is similar, but cheaper. I was curious to find out what it was and I searched more information on the web. I have noticed that although the ingredients look similar a little bit, it is not a similar product at all. Pricewise it was cheaper, sure, but the quality and the content of the ingredients was far from what we offer to the customers. On top of that, although the website appeared as organic, the product probably was not organic and not even claiming to be vegan as ours is and has certificates for it.

I contacted our CEO about that cheaper product and he confirmed my concerns. Here is a copy of his message:

With regards to the product Terra Nova Life Drink, I am aware of the product and many others like it and it does not compare at all to NewGen Superfoods Plus, we are in totally different league and our formula is vastly different. As a quick comparison; their product will have a tiny ORAC & Total ORAC (that is antioxidant measure). There are no plant minerals added to their formula, we have over 60+ from Senonian vegetate. They have very low levels of probiotics measured in the millions rather than the billions. There is no mention that their probiotics are dairy free, but unfortunately there are companies that make claims that their products are dairy free even when they use probiotics cultivated on dairy. Most of their ingredients including their freeze dried ingredients, their digestive enzymes, their ‘omega 3, 6 & 9’ ingredients are all at such minuscule levels. If you saw what 25mg of an ingredient looked like you would probably be surprised. Companies often do this to make label claims but what is in effect just a dusting of an ingredient is not going to do a lot for someone’s health. Just to recap and most importantly, their serving size is 12g, yet 10.5g of this is solely dedicated to three ingredients which are protein and stabilised rice bran, leaving only a small contribution of 1.5g for the rest of their entire blend of ingredients. There is no mention on whether these are protein isolates or wholefoods.

Personally, I really do not like it when companies do things like this because someone who does not know better will look at the long list of ingredients without really processing that the main selling points of the product are at very small levels. Their product which is largely a protein and bran product is probably priced about right for what it is. There is no mention of their quality control, testing procedures or independent tests.

Hopefully you can see why this product cannot be compared to ours in the slightest. Out of interest, I see no mention of the company being a certified organic company. For a company to make this claim it actually means that the organic farms, their manufacturing company, the company itself and their packaging company are also inspected and certified organic. It also means that they are regulated not to used banned ingredients like additives, GMO ingredients etc. 

I added in my message to that customer some more information about the omega fatty acids:

I foresaw this reply because I also have seen that although the product is on a website which suggests organic, there was no mention on the product being organic and there were other things, but Clinton explained it better above. Now it is up to you that if you intend to supplement your diet whether you will stick with a proper quality and value or you will pay for protein and fibre, which you can get much cheaper elsewhere. On top of that I do not think that we need extra omega-6 when we have an excess and too little omega-3 which drives the metabolic diseases. Our product does not contain added polyunsaturated (omega 6 and omega 3) fatty acids because these are prone to oxidation and act like free radicals when stored for a long time. These should come from the diet or other supplements specifically designed to protect the oils from oxidation (gel capsules). One daily dose should contain about 0.5 – 1 gram of omega-3 and that product has no chance to do that for you.

This was just the focus on one aspect of the product. I could write some more about others, but it is not needed as it is apparent that these two products are completely different although they may seem similar to a laic customer. I personally supplement my diet with high quality omega-3, vitamin D and separately bought chlorella, spirulina and wheatgrass, mixed together and using about one tablespoon of this mix in a water pretty much every single day. And I can get proteins and fiber from food, which I actually do get. I do not need to pay for it in some copycat product.

Please bear this in mind in the future when you will try to be smarter. The concept of the product really matters, as do the ingredients within. And here you can read a summary of our product if you find the amount of information on the original website overwhelming.

About "" Has 48 Posts

Graduated at London Metropolitan University: BSc (Hons) Human Nutrition in 2014. Working as a research assistant at the MRC, The University of Cambridge.

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